Key ingredients for Advertainment
With the holidays approaching, everyone is getting ready for the family dinner, office potluck, and “Friendsgiving”. From grandma’s apple pie to the secret family recipe for stuffing, we all have that special dish we like to cook to show off our culinary skills. My favorite recipe for contributing to the holiday meal is a peanut ...
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Advertainment Weekly: Do you have native mobile video?
As we start to look ahead to 2016 this week, one thing keeps surfacing: native, mobile, video. Facebook’s Head of Ad Tech asks, do you have a native mobile video strategy? Meanwhile, Millennials are demanding video across all of their many devices, a Yahoo study reveals that these should be native videos, and publishers are ...
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Should brands use video for direct response?
When speaking with a small business (SMB) or brand, one of the most common key performance indicators (KPI) that I hear is the need to drive conversions. When I ask what the conversion point is, they almost always say purchase or sign-up. I get it, in order for a business to grow, you need to ...
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Are you reaching the fastest growing U.S. market?
We’ve all heard the buzz, read the growth reports, seen the projections and feel the pressure around capturing the US Hispanic market. Marketing to this mostly untapped group can naturally be a little risky because you are playing with a double-edged sword. The target audience may feel stereotyped and get offended or on the flip side you ...
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Advertainment Weekly: Shift your creative thinking
This week in advertainment news, Ogilvy & Mather teams up with Victorious to let marketers know they’re doing it wrong, marketers may need to hit the science books, Facebook is taking the lead in online video trends, and header bidding is boosting publisher revenue. For your weekly dose of advertainment, Canon conducts a photographic experiment ...
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5 advanced video marketing tips
As a marketer who is reading this blog, you already know that you should be using videos to promote your brand. Maybe you have video in your current strategy or maybe you are just beginning your foray into this powerful marketing medium.Either way, here are a few insider tips on how to make sure you ...
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